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Privacy Policy

1. Who is responsible for your personal information

This Privacy Policy applies to the personal information of customers where your personal information is passed to Ann Summers and Ann Summers Book A Party, both the IBA and Ann Summers will become joint controllers of customer data when products are ordered.

The policy governs the manner in which Ann Summers Book A Party collects, uses, maintains and discloses information collected from users (each, a "User") of the website ("Site"). This privacy policy applies to the Site and all products and services offered by Ann Summers Book A Party. 

Brand Ambassadors are independent and not employed by Ann Summers. Ann Summers is not responsible for the use of personal information by Ambassadors. This means that the Ambassador will, independently from Ann Summers’ business operations, process your personal information for purposes they decide and in ways that they decide, including for their own marketing purposes as outlined below.


2. Personal information we collect about you

We may collect personal information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, completing a contact form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

3. Non-personal identification information

We may collect non-personal identification information about Users when they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

4. Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

5. How and why we use the personal information that we collect

We use your personal information for the following purposes:

  • To fulfil your order - when you place your order, we use your personal information to fulfil that order.  We may contact you by email and/or SMS to send you confirmation of your order, payment and order status.  This is to meet our contractual obligations to you.

  • To inform you about our products and offers that you may like - by submitting a contact form, joining the site as a member or placing an order, users will be added to the site mailing list and will receive emails that may include company news, updates, related product or service information, etc. We may also, from time to time, inform you of opportunities to become an Ann Summers Independent Brand Ambassador as part of our marketing communications If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.

  • To request your participation in product reviews - we may contact you to ask you to participate in product reviews.  This may be for a product you have purchased or a product we think you may be interested in. We process this information on the basis of our legitimate interest to improve our product offering.  If you choose to participate, the processing of the information relating to your participation and review is carried out on the basis of your consent, which you can withdraw at any time by contacting us.

If you object to the use of your personal information to fulfil any of the purposes set out above, please contact us.  Whilst your decision to provide your personal information to Ann Summers Book A Party is generally voluntary, if you do not provide certain information, we may not be able to accomplish some of the purposes outlined in this Privacy Statement. For example, we may not be able to post products to you without knowing your postal address.

6. How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

7. Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

8. Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.


9. Advertising

Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.


10. Compliance with children's online privacy protection act

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our Site from those we know are under 16 and no part of our website is structured to attract anyone under 16.

11. Changes to this privacy policy
Ann Summers Book A Party has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

12. Your acceptance of these terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at :-

Policy Updated 24/11/21

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